ModernManagement_Guide_lr

Managing Your Team

M edia handling is part of the job of the modern manager and the best managers do it very well. Managers that choose to work with the media and who don’t adopt a defensive or confrontational style tend to receive more balanced, fair and supportive coverage. PLAN TO DELIVER It is very important that managers don’t fear speaking to the media. Media conferences and interviews should be seen as opportunities rather than hindrances and managers who plan their approaches and think carefully about their strategies with the media find it can be an extremely positive influence. Work closely with your PR and communications team to ensure you are clear about the messages that you and the club want to get across and that you’re UNDERSTANDING AND ENGAGING WITH THE MEDIA The media demands on football managers are now considerable and they’re growing, so taking a laissez-fair approach is neither realistic nor productive. A carefully considered media strategy is essential.

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